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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Orbit Media | Co-Founder/ Strategic Director. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. For example, here's an inbound link to our co-founder Dharmesh's blog. 57) Microsite. Here's a list of 11 of the best microsite examples out there.). 36) Form. 77) Retweet.