The Point

JUNE 23, 2020

Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. But there are still 5+ billion email accounts worldwide.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 12, 2011

I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. Live and online events.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45