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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

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29 Simple Ways to Grow Your Email List

Hubspot

Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database. Host a co-marketing offer with a partner.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including…. Campaign planning. Email creation workflow & QA. Email deliverability. Along the way, we’ll be sharing tips and research from our State of Email Survey Research Series.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Sometimes (volume limits).

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

With options for email marketing, SMS campaigns, and a suite of other digital marketing tools, Brevo is designed to support businesses in their growth and adaptability in the ever-changing digital landscape. AWeber stands out for its high deliverability rates and robust analytics, which provide insightful data on campaign performance.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

With options for email marketing, SMS campaigns, and a suite of other digital marketing tools, Brevo is designed to support businesses in their growth and adaptability in the ever-changing digital landscape. AWeber stands out for its high deliverability rates and robust analytics, which provide insightful data on campaign performance.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Likewise, a good email campaign should read like a story. Best Practice #5: Always Use the Deliverability Circle–Understand email reputation. Your email reputation is the hidden bedrock to running a successful marketing automation operation. I advise my clients to use the deliverability circle.