Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

JULY 1, 2020

According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. Cost-effective tools to help with content creation, from high-quality live video streaming to eBook creation and infographics. How have they allowed you to reduce costs and do way, way more?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . For years—even before I worked there—Rackspace has provided a very helpful Cloud Calculator to help prospective customers estimate their infrastructure costs. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 26) Customer Acquisition Cost (CAC).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28