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Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark Consulting

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

New leads are crucial, but don’t overlook current and past subscribers. We’ve developed a multi-pronged approach to lead generation that will ensure a healthy, cost-efficient and engaged database. Find New Leads With Co-Registration Ads. And, you only pay for those confirmed leads.

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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

markempa

Significant percentages of the 1,000-plus people who attend are new leads. Furthermore, Thomas said her webcasts “are very cost effective,” given: Putting together webinars has become easier for Thomas’ team, so the time investment is now minimal. Practice the presentation. Promote your webinars well in advance. New to B2B Webinars?

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Though concerns about travel restrictions and employee safety are declining, worries about the increasing cost of travel are growing.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

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Why You Should Invest in Partner Marketing

Heinz Marketing

Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Or another event that you’re driving registration for? Co-host or sponsor an event. What are some examples? Cross-promote different resources and events.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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