NetLine

AUGUST 2, 2023

Promoting your webinars or virtual events is also crucial to increase registrations and attendees. After all, ramping up investment in B2B lead generation only makes sense when you are confident that you can deliver results. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. For example, here's an inbound link to our co-founder Dharmesh's blog. Learn more here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

LeadSquared

JUNE 22, 2021

For example, you can showcase work culture (like Flipkart), indulge in co-branding activities with partners and influencers (like Burger King), and many more. Here’s an example of how I used website conversions as a goal to drive registrations for a virtual roundtable event. All great metrics!). B) You want to increase visibility.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52