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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Idea 3: Host a Joint Webinar with a Complementary Partner Co-hosting webinars with complementary partners can expand your audience and generate new leads. Maximize your reach using email invites and dedicated landing pages.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

24) Cost-per-Lead (CPL). For example, here's an inbound link to our co-founder Dharmesh's blog. Learn how to create a user-friendly website registration process here. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing.

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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

For example, you can showcase work culture (like Flipkart), indulge in co-branding activities with partners and influencers (like Burger King), and many more. Here’s an example of how I used website conversions as a goal to drive registrations for a virtual roundtable event.