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The State of SaaS Landing Pages in 2020

Unbounce

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. This means that SaaS pages are less likely to convert than the majority of other industry landing pages covered in their in-depth research—including ecommerce and education pages.

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90 CRO Tips from 42 Shopify Experts

Convert

For instance, the only place that a laundry list of accepted payment methods belongs on your ecommerce site is in the checkout, where it matters to folks who are ready to pay. Riccardo Vandra, Conversion Optimization Consultant, original post here. Kaitlyn Fostey, Director of Ecommerce at Levitate Foundry. Subtract elements.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

While quiz completions are valuable, the main goal was to get the user to eventually request a consultation. With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. For example, here's an inbound link to our co-founder Dharmesh's blog.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. do you need eCommerce vs. portfolio). The HubSpot Blog.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. do you need eCommerce vs. portfolio).