Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. The speakers.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

“ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Conversion rate.

ROI 50

ROI Paid Content Social Marketing Webcast 50