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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. The speakers.

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How to Calculate Social Marketing ROI

Paul Gillin

“ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Conversion rate.