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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

Executives at Meta said Apple’s privacy changes alone could cost the company $10 billion in revenue. The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). For more on sales enablement, check out this helpful guide from HubSpot. Test Ad Creative.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. Customer Journey Analytics. Any-Touch Attribution.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

As 2021 ends, holiday shopping is going to take eCommerce by storm. As ecommerce store owners see their products fly off the shelves, they’re less motivated to offer holiday discounts. You need to because you shouldn’t lose any customers. Shopify has a reputation for not being the best CMS for SEO. Think again.

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8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. As the industry has grown, tech companies and startups have expanded their offerings to meet the surge in demand. Best for SEO: 3DCart. Best for Beginners: Shopify.

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How to Create an Ecommerce Website Step by Step

Single Grain

You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders.

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The Big List of Content Marketing Acronyms

Brandpoint

Fortunately, we decided to start jotting down these abbreviations as we hear them (or when we use them and get that confused look from a colleague) to help others catch up as quickly as possible. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers.