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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert.

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. What Is a Content Management System (CMS)? What Is the Difference Between a CMS and a DXP? Top 5 Content Management Systems.

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What Is Owned Media? Definition, Process, Best Practices, and Examples

Martech Advisor

Since you exercise complete control over your owned properties, you have the freedom to tweak your content strategy and manage the publishing schedule according to the resource availability. Owned media follows the pull marketing strategy (to increase demand for products), contrary to paid media. Email Marketing.