Making Sense of Marketing Acronyms: Part 3
Bluetext
MAY 8, 2023
WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. SME (Small and Medium-Sized Enterprises) A term used in Europe and some other regions to describe businesses with fewer than 250 employees. It’s like the European version of SMBs.
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