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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

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CMO²: Jo Robson, CMO of Acxiom, Talks ABM

Strategic-IC

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. So we kind of handle all aspects of marketing from Demand Gen, ABM, through to PR, content, thought leadership.

CMO 14
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Meeting IRL Makes Social Media More Meaningful

MLT Creative

Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. The seminar was really just an excuse for all of us to come together (no offense, Chris), and we all have Amy Howell to thank for it. Cick here to follow this list.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Held in a mountaintop resort, this unique event combines valuable seminars and events during the day with a nightly networking bonfire night. This year’s event will include over 700 exhibitors, 500 seminars, and 200 masterclasses with keynote speakers representing brands including HubSpot, LinkedIn, Shutterstock, Smart Insights, and the DMA.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

For this reason, Skyword announced Storynomics, a new series of seminars, systems, and a storytelling framework to help brands breakthrough the noise with stories that hook, hold, and reward attention, and move people to act. And the best stories are centered around the decisions a character makes in a period of time. Ask a content manager.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Reasons to Join the Action: CMO and Future of Marketing Middle East. CMO and Future of Marketing Middle East will be beneficial for a corporation, an eCommerce organization, government organizations, service providers, retailers, marketing agencies, or marketing solution providers. Make Business Connections: .

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Keeping a Closer Eye on Content ROI – CMO Council. In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog.