Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. It may go without saying, but the analyst must also understand your organization’s unique products, services, industry and operations. But how do you do it? Hire the Right Kind of People. Communication skills. Bias for experimentation.

CMO 48

CMO Allocation Ad Building Paid Search Agency 48

ClickZ

APRIL 17, 2020

CMOs need to be purveyors of the market at large — identifying what’s needed and working to develop the correct products/solutions. After Nokia, I pivoted into financial services — spending four years at JP Morgan creating a digital office and running a whole range of digital transformation programs.

CMO 93

CMO Enterprise Management Marketing AI Work Management 93

Zoominfo

APRIL 23, 2020

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. If you’re not sure, just check your bill: Most CRM companies charge by the record.).

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. million followers on Twitter? The reality is, there’s never been a level playing field.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

DiscoverOrg

MAY 7, 2019

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. If you’re not sure, just check your bill: Most CRM companies charge by the record.).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . 42 VPs, CMOs and Content Strategists Discuss How They Have Used Interactive Content to Better Qualify Leads (and Close More Sales). . . Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118