Content4Demand
NOVEMBER 5, 2021
We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?
Aberdeen
FEBRUARY 13, 2019
Informatica didn’t stop at a weekly targeted list ; the company introduced more granularity into their identified prospects, and devised four distinct categorizations for buyers who emitted signals indicating they were in-market for a purchase. Good news – It is now possible to know this, with up to 91% accuracy.
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Aberdeen
JANUARY 16, 2019
billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. It is the most accurate way to predict who is currently in-market and what technologies they’re considering.
Aberdeen
JANUARY 16, 2019
billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys.
The Marketing Blender
OCTOBER 7, 2021
Business-to-Business Purchases Are Usually Slow and Deliberate. B2B transactions typically feature: Extended purchasing cycles. While impulse purchasing based on FOMO (fear of missing out) is the norm in B2C, you will never see a B2B strategy making room for emotionally driven purchases. Better definition of requirements.
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