Aberdeen

FEBRUARY 13, 2019

Informatica didn’t stop at a weekly targeted list ; the company introduced more granularity into their identified prospects, and devised four distinct categorizations for buyers who emitted signals indicating they were in-market for a purchase. Good news – It is now possible to know this, with up to 91% accuracy.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. It a determines a purchase intent signal through the hubbub of normal internet activity.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40