Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling?

Marketing Mix 101

Marketing Mix Marketing Attribution Lead Ranking Planning 101

Litmus

AUGUST 3, 2021

Our organizations want us to drive the business forward by amplifying brand awareness, leading business strategy, attracting new customers, creating customers for life, and delivering up-and-to-the-right pipeline and revenue charts that delight our stakeholders. The current state of marketing budgets and what to do.

Marketing Budget 93

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 93

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? Downloading a whitepaper.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Content Standard

AUGUST 27, 2018

.” This has been a popular marketing mantra in recent years, as content marketing trends and organic reach increasingly attracted the attention—and budgets—away from advertising. Today, content marketing is no longer a competitive advantage, it’s a marketing mandate.

Distribution 51

Distribution Organization Marketing Attribution Advertising Agencies 51

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. CMOs avoid consulting their CIO before making martech purchases for a variety of reasons.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But will CMOs consult with their CIO before buying a new martech solution? Marketing departments and other business units routinely make decisions about purchasing cloud solutions and other technology without IT’s input.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 8, 2021

As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Have overarching strategies and detailed tactics to drive growth, including recommendations on new product development.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96