article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Chris Herbert ( @B2Bspecialist ). The Mi6 Chart Toppers, May 2010 , Friday, June 18, 2010. Wednesday, June 9, 2010.

article thumbnail

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. REI’s content hub has enough complexity to deserve a microsite. Infographics, videos, event marketing?), image source.