Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Marketing without limits. Twitter wall at Opticon.

Digital Asset Management 107

Digital Asset Management Enterprise Management CMS Development Work Management 107

chiefmartech

JANUARY 31, 2018

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. I also had a Q&A with them on the topic of marketing, martech, and blockchain, below: 1. Why did the two of you develop this perspective on the future of blockchain in marketing and martech?

Digital Asset Management 79

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 79

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 129

Enterprise Management Digital Asset Management Optimization CMS Development 129

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 114

Enterprise Management Digital Asset Management CMS Development Optimization 114

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

chiefmartech

OCTOBER 15, 2017

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. But not everyone was comfortable publicly sharing how their marketing organizations are structured. But not everyone was comfortable publicly sharing how their marketing organizations are structured. I understand.

CMS Development 90

CMS Development Digital Asset Management Enterprise Management Studies 90