Bionic

FEBRUARY 23, 2023

Efficiency KPIs and Dependent Variables If you want to predict the cost efficiency of media placements, you need to include cost efficiency KPIs as dependent variables in your training data. Effectiveness KPIs as Dependent Variables If you want to optimize the effectiveness of your advertising (who doesn’t?)

Marketing AI 84

Marketing AI Media Plans Training Planning 84

QuanticMind

JUNE 14, 2017

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. This is why audience segmentation is exceptionally important on Facebook. higher ROAS than desktop. . .

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Pay Per 1,000 Impressions (CPM). If so, CPM might be your best option.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28