Optinmonster

MARCH 4, 2024

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Why Should You Run a Split Test?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative).

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Convert

SEPTEMBER 22, 2021

That’s where conversion rate optimization comes in. By testing out 2 images of the same product, you might find out that 10% more people click and add, increasing your revenue by 10% to this product with this change alone! Or maybe everything is going well and you just want to make the machine work more efficiently? Well, good news!

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Rev

SEPTEMBER 9, 2018

If you’re not getting the conversion rate you hoped with your nurture campaigns, listen to what Jon Powell has to say, excerpted from my podcast with Jon. Once you’ve gotten their attention, you receive their information in some sort of an opt-in. In fact, he is one of the smartest people I’ve ever met. I like to live there.

Lead Nurturing 114

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 114

SnapApp

DECEMBER 12, 2017

MailChimp’s Timewarp (which adjusts delivery time based on the recipient’s time zone) is an early example of this, but we’re going to see deeper, smarter innovations as the AI industry evolves at a lightning-fast rate. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convert

OCTOBER 27, 2021

This event could be visitors interacting with your sales page, but it can easily apply to them clicking an advert or opening and reading an email. Perhaps testing a CTA on a button to see which version gets the most clicks. You can test headlines for open rates, times of day to send, CTAs to click, etc. Send emails ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

JULY 10, 2023

We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for our vegetarian friends) and potatoes of creating a balanced portfolio of experiments for your conversion rate optimization (CRO) programs. You again opt for steep discounting. Read it all.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40