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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Use your data on your subscriber’s interests to curate content that you know they’ll love.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Click To Tweet. Increases conversion rates. Helps gain market share.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. New content (webinars, blog posts). Meanwhile, this message from Squarespace serves as a general check-in and webinar invitation to make sure customers aren’t sleeping on their platform’s best features. Feature announcements.

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Ultimate Guide to Social Media Marketing

Sprout Social

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Once you’ve narrowed down your focus networks, click any of the tabs below to find out how to be successful. Quick Twitter Stats 310 million monthly active users.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. That was a superb reference link you provided.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. It could also be access to a video, a webinar or a course.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.