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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. The return on PR spending is viewed as the most difficult to measure. Click fraud remains a significant problem, but is very difficult to measure (duh!

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Cost Per Click Advertising Benchmark Search Marketing CPC 20
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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

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SEM Paid Content Paid Search Agency Adsense 20
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