Click Fraud, CPC and PR - B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. The return on PR spending is viewed as the most difficult to measure. Online banner ads and print advertising receive the lowest grades for ROI.

Cost Per Click

Cost Per Click Advertising Benchmark Search Marketing CPC

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. These numbers can change dramatically from day to day, so manage and adjust them." fade a bit."

SEM

SEM Paid Content Paid Search Agency Adsense

B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

Best of 2007: Articles and Blog Posts on SEM

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