How to Get Started with Performance Marketing
Outbrain
JUNE 21, 2021
CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad. Cost Per Click denotes the price paid for every time a viewer clicks on an ad. A higher CPC usually means that the value of the conversion is higher. Read about it here.
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