Click Fraud Cost Per Click Cost Per Thousand PPC 
Martech Advisor
NOVEMBER 13, 2019
Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. Table of Contents: What Is Cost Per Click (CPC)?
Martech
JUNE 29, 2022
It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.
Hubspot
DECEMBER 12, 2014
Fou focused on fraud associated with display ads (which can be affected by "impression fraud") and search-based ads (which can be affected by "click fraud") because they represent the largest portion of total ad spend. viewed or seen), without taking into account whether or not the ad gets clicked.
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