Customer Experience Matrix

JUNE 27, 2014

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. This model can score new leads and classify existing opportunities in the sales pipeline. So what makes Fliptop different from its competitors?

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Kabbage

NOVEMBER 29, 2016

Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. As marketers strive to drive revenue, they focus on crafting campaigns that impact the entire funnel—from the top, to the bottom.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Customer Experience Matrix

AUGUST 18, 2016

What made this tricky is that different vendors provide different combinations of functions, so I couldn’t just classify the vendors themselves. The final step was the trickiest because this was where I was actually classifying vendors. After much pondering, I ended up with a three level approach.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120