CMO spending on paid media soars at the expense of talent, tech and agencies
Sword and the Script | B2B
MAY 21, 2024
Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Among offline channels, event marketing (17.1%), sponsorship (16.4%) and TV (16%) were the top channels for investment.” According to the survey: “Digital dominates a growing share of paid media spend, taking 57.1%
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