Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? A study by MMAGlobal found there is almost no correlation between click-through rate and sales. How do you assign value to your channels and touch points?

Marketing Attribution 151

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 151

LeadSquared

NOVEMBER 24, 2015

By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. What are the best practices in digital marketing for a B2B company? Sharing content because you have it, for the sake of sharing is definitely classified as spam.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Martech Advisor

OCTOBER 16, 2019

Mobile is now M&S's fastest-growing area of customer traffic and has a significant conversion rate and have upgraded in-store Wi-Fi to deliver better experiences to customers and employees. Customer data and profiling will help M&S classify the price range to offer a better, targeted clothing range for its customers.

Planning 43

Planning Paid Search Agency Ideal Customer Profiles Classified Ads 43