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The Marketing Ops Audit: Why It Matters and How to Do It Well

Vision Edge Marketing

Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. These are the Value Creators.

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NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

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Top 14 project management software and tools to level-up collaboration

Sprout Social

Is it ways you could automate processes? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. Budget tracking.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients.

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How to make your business fit for the future of work

ClickZ

This means a real shift towards systems that provide a better way of working for their teams. To improve cross-team communication and keep progress on track, enterprises should adopt connected technology that scales their whole business—such as a modern work management solution. The future of work is here.

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The 17 Best Project Management Tools

Webbiquity

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. That’s where online project management tools provide value. 1) JIRA Software. 2) Basecamp.