accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

SalesIntel

APRIL 16, 2021

Customer segmentation enables you to prioritize customer outreach, reduce churn rate, and transform customer relationships. Psychographic. Google Drive’s Quick Access dashboard, Gmail’s Smart Reply feature, and Amazon’s product recommendation system are good examples of the use of behavioral customer segmentation.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Hubspot

MARCH 15, 2022

Buyer personas are essentially archetypes of your ideal prospects that guide your sales and marketing efforts — hypothetical mockups that cover the demographic and psychographic qualities of the buyers you're targeting. Churn Rate. Processes, personnel, and products are going to evolve, expand, and pivot.

Startups 76

Startups Burn Rate Churn Rate Lead Ranking 76

Hubspot

APRIL 13, 2021

And while it's not always straightforward, figuring out the best price for your product or service is far from impossible — especially when you have the right tools and a strong understanding of basic pricing concepts. Demographic and psychographic data. Lifetime value and churn data. That said, price optimization isn't simple.

Pricing 77

Pricing Price Elasticity Optimization 77

Outgrow

OCTOBER 23, 2020

This is proof that a simple drip campaign can cut churn rate and boost engagement from lost customers. You can score the leads on the basis of different parameters like consumer behavior, demographics, location, and psychographics. Moreover, lead scoring can also be a powerful tool for your business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52