Remove Churn Rate Remove Forecasting Remove ROAS Remove Segmentation
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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

In order to increase your CLV, you can increase your Return on Advertising Spend (ROAS) for your repeat purchasers, segment your customer lifetime value and recalculate extended customer lifetime value, improve your average order value and encourage your existing customers for repeat purchases. 8) Churn Rate.

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The age of customer acquisition 3.0

ClickZ

Today, AI, sensors, and digital platforms have already increased the opportunity for learning more effectively—but according to BCG, competing on the rate of learning will become a necessity by the 2020s. Companies will therefore increasingly adopt and expand their use of AI, raising the competitive bar for learning.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is very helpful for forecasting. . . #7: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Account and Segment Metrics.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

It allows marketers to harness the power of keyword targeting, audience segmentation, and real-time analytics, building a marketing campaign that will give you the edge you need in this fiercely competitive digital landscape. Estimating the target ROAS is not as complicated as it may seem.

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