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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Metrics: Email Open % (as a grade of topic, content format, subject line). 2) Lead to Customer Conversion Rate. 2) Churn rate.

Lead Ranking 107
Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107
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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

JUNE 8, 2017

We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed. Clickthrough & Open Rate.

Email Marketing 70
Email Marketing Hubspot Clickthrough Lead Ranking 70
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