Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul


A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. At the time of my initial research, we were churning approximately 10% of our total subscriber list size each month. I'll dive into the reasons why folks were likely churning in greater detail below, but quite simply, our subscribers were jumping ship because their needs weren't being met. We had two goals in mind: Reduce subscriber churn.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Marketing Action

Most marketers are often measured on tactical metrics like the number of clickthroughs and conversions they achieve on certain campaigns, as well as the number of new leads generated by those efforts. Open and clickthrough rates of customer campaigns: Select the campaigns that target current customers and track the response statistics. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period.

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Revealed: How to Track Marketing’s Contribution to the Bottom Line


Churn and Customer Lifetime Value. You need to know if you’re following this bad habit and the only way to do that is to measure your churn rate and track your customer lifetime value. Ad clickthrough rate. Marketers are notorious for being sales’ more creative, bouncy, counterpart – blowing bubbles and dancing in the rain – while sales watches on disapprovingly with a no-nonsense, numbers-driven demeanor.

Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

Open rate, clickthrough rate of automated email programs: Open rates can be deceptive; as an example, if someone reads your email without enabling images, that read will not register as an open. Clickthrough rates are a better indicator of active engagement from an email recipient. If sales has input at this stage, it enhances their trust in lead quality and often results in better follow-up rates later.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Conversion Rate.

CPL 87

12 Realistic Ways to Make Your Social Media Data Actionable


What's the rate of growth? What's your fan/follower churn rate? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Social media continues to rain data onto the market.

60 Marketing Acronyms Every Industry Pro Should Know


BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CR: Conversion Rate. CRO: Conversion Rate Optimization.