Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
JUNE 8, 2017
A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. At the time of my initial research, we were churning approximately 10% of our total subscriber list size each month. I'll dive into the reasons why folks were likely churning in greater detail below, but quite simply, our subscribers were jumping ship because their needs weren't being met. We had two goals in mind: Reduce subscriber churn.