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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). 2) Lead to Customer Conversion Rate. 2) Churn rate.

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18 Essential Return on Experience (ROX) Metrics for Marketing

Salesforce Marketing Cloud

Churn: Most relevant for businesses that generate recurring revenue, churn is simply your rate of customer loss. The lower your churn rate, the better. Clickthrough rates for calls to action (CTAs): Whether you’re asking customers to watch, buy, download, or share, experiences funnel to an action.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed. Clickthrough & Open Rate.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Reach Growth - How large is your social reach ?

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Revealed: How to Track Marketing’s Contribution to the Bottom Line

Televerde

You need to know if you’re following this bad habit and the only way to do that is to measure your churn rate and track your customer lifetime value. Ad clickthrough rate. Too often, marketers focus on acquiring new customers instead of monetizing on the opportunities that exist in their current customer base.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Learn more about how to make CTAs effective. Learn more here.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).