B2B Marketing Zone

A Nonprofit’s Guide to Building Audience Personas

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JANUARY 13, 2016

Take a look at government resources: The Census Bureau, Bureau of Labor Statistics, and Centers for Disease Control (CDC) are great places to find information. In addition to the patterns you’ve uncovered, you’ll want to incorporate demographic and psychographic variables that are relevant (i.e.

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An Uncomplicated Approach to Conducting Solid Market Research

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APRIL 13, 2012

Demographic and psychographic information. Inc.com compiled a fantastic list of government resources that provides demographic information, three valuable ones which I've listed below: FedStats : This site publishes government statistics, like statistical profiles of states, cities, and counties.

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B2B Marketing Zone

A Nonprofit’s Guide to Building Audience Personas

An Uncomplicated Approach to Conducting Solid Market Research

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