ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Binary Demand

JULY 21, 2023

Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. This practice instills confidence in delivering precise messages and proposals to the intended recipients, particularly when leveraging CRM and b2b marketing automation tools for customer and prospect engagement.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Diligent marketers spend time capturing these insights and adding them to their CRM, but the challenge then becomes how do we scale this process when the volume of data increases?

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Hubspot

FEBRUARY 14, 2012

Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. 11 Ways to Give and Get Customer Love.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Martech

FEBRUARY 11, 2022

Collecting first-party consumer data with tools like customer data platforms (CDPs) can help marketers learn what their audience demands and develop solutions to fulfill those needs. Marketing automation. A great number of potential insights may be lost due to marketing team capacity issues or poor technological infrastructure.

Work Management 120

Work Management Personalization Marketing Management Marketing AI 120

Single Grain

AUGUST 7, 2019

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. Case Study). Travel brand Eindhoven365 decided they needed a stronger understanding of the people they were targeting through their marketing campaigns. It’s no wonder that 71% of companies who exceed revenue and lead goals have documented buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111