Remove about
article thumbnail

A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. How Does Marketing Automation Work?

article thumbnail

A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. How Does Marketing Automation Work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing to Millennial business buyers

Biznology

Much has been written about Millennial preferences as consumers, but how about them as business buyers? As consumers, they are tech dependent, they value authenticity, and they are attracted to brands that think and act like them. Streamline your lead gen. The b2b value of social has been proven again and again.

article thumbnail

Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. It’s also so important for leaders in both sales and marketing departments to acknowledge the time and effort it takes to bring high-quality leads from the “just browsing” phase to close. Talk With One Another.

article thumbnail

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Focus on the quality of my leads, not the quantity.

article thumbnail

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    As part of the discussion we talked about the enabling technologies they were utilizing.  This particular case is indicative of how many respond when things don’t work out as intended. 

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

A Complete Marketing Suite is a platform that collects, stores, and organizes all of the data you collect, while enabling you to utilize that data to generate and drive leads down your funnel. To effectively connect with your leads and drive conversions, the two must be connected. about personalization. Why, you ask?