markempa

DECEMBER 19, 2016

One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

The ROI Guy

OCTOBER 11, 2010

Does the growth lag because marketing executives are not doing enough to tie spending to performance, justify marketing investments, and make the case for their fair share of the budget? Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Kapost

MAY 20, 2016

In DemandWave’s 2016 State of B2B Digital Marketing report, marketers using multitouch attribution models noted that top-of-the-funnel techniques, such as blog posts, are heavily used but generate just 19% of revenue. As a recent Google study found, 71% of B2B researchers start with generic searches. Now go win the game.

Lead Ranking 72

Lead Ranking Sales Qualified Leads Top of Funnel Webinar Metrics 72