Directive Agency

SEPTEMBER 3, 2019

These can be eBooks, guides, and/or white papers created for users to familiarize themselves with your brand before they’re ready to purchase. How many more downloaded case studies are you hoping to obtain? How many more products are you looking to sell? Cross-sell or upsell your product/service?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Rev

OCTOBER 4, 2023

Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

ClearVoice

SEPTEMBER 6, 2022

The concept assumes that someone less familiar with your brand will start at the top of the funnel with more generalized information and softer selling while working down to the more targeted sales strategies implemented at the bottom of the funnel over time. This is not the place to create a hard sell. Middle-of-funnel marketing.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52