Terminus

JULY 18, 2017

What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Driving event registration with help from Sales. Customer Marketing Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Marketing Insider Group

JULY 1, 2020

The secret to gaining buy-in for content marketing is to demonstrate its worth with a solid strategy rather than a pile of stats and examples that aren’t really connected. Think through how all the information you present builds your case and works together to make your point. Here’s what you may want to include in your strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech Advisor

JANUARY 22, 2020

Case studies. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. The most obvious channel is email marketing.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65