Remove certification-program
article thumbnail

The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations.

article thumbnail

How to Evaluate B2B Data Providers

DealSignal

Vendors can easily manipulate the presentation of those numbers to hide weaknesses in their data. Bigger isn’t always better, and in this case, it can be worse. So, what can you do to get an accurate assessment of a vendor’s data? How can you make meaningful improvements to your inbound efforts with incomplete data?