Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

Binary Demand

APRIL 19, 2024

Implementing a strategic re-engagement program can help maintain audience interest and involvement. Optimizing email user experience (UX) can significantly boost CTR. Collaborating with a UX designer can substantially enhance your email’s CTR. This can hinder email performance, as great content may go unnoticed.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Spam reports. Your opt-out list.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1. The real solution?

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99