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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Scary right?

SEO 48
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Should You Build Multiple Links from The Same Website?

seo.co

If you’re building high-quality links, then every link you build should have some benefit for your domain authority and ranking. Therefore, building multiple links from the same domain can be a worthwhile strategy, if properly executed. Root linking vs. deep linking from the same source, frequency and best practices.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. Google also looks for patterns in how and where you’re posting links.