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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. . Copyright Images.

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Everything You Need to Know About Email Design

Vision6

Strap yourselves in because we’re going to clear the fog on your design lens so you can understand all the mechanics that go on behind the scenes. Using common sale-sy terms, highlighting phrases in CAPS or going overboard with your exclamation points are all likely to trigger red flags. Email Subject Line. Avoid Spammy Words.

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