Golden Spiral

JANUARY 31, 2019

The way trends go, we will all only expect (and therefore only pay attention to) the emails we have opted-in for and disregard emails from companies and people we don’t recognize. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

AUGUST 27, 2015

Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product. Depending on your business model and the leads in your database, this can quickly become complicated. That's where lead scoring comes in.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

SendX

SEPTEMBER 9, 2018

These notifications can be sent only to visitors who have explicitly subscribed to receive web push notifications from your website. The reason for it is: High Opt-In. Opt-in process is significantly simpler than email. Opt-in process is significantly simpler than email. Emails sometimes fail to deliver or hit spam.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Once you determine the purpose of your campaign, you can then create the targets you want to hit. How can this campaign provide value? What matters to them?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

OCTOBER 28, 2016

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. Your leads need to opt in, plain and simple. Growing a healthy, opt-in email list takes time, but it's worth its weight in gold down the line. But leads don't grow on trees.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28