article thumbnail

Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

Gin, Television, and Social Surplus. And television watching? (March 2008, US and UK). By Clay Shirky on April 26, 2008 10:48 AM. Comments (0). TrackBacks (0). This is a lightly edited transcription of a speech I gave at the Web 2.0 conference, April 23, 2008.). And what did we do with that free time? We did that for decades.

article thumbnail

How to Create a Truly Omnichannel Media Plan

Bionic

Every Media Channel is Unique One of the biggest challenges to creating a truly omnichannel media plan is every media channel has its own unique set of attributes, such as: Television and Radio : measured by ratings and GRPs, purchased as spots, priced in gross, KPIs include average quarter hour listeners and viewers.