article thumbnail

COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52
article thumbnail

Use Empathy to Enhance Content Marketing

ClearVoice

Marketers talk about key performance indicators, keyword strategies, and building sales funnels. Empathetic advertising/marketing is an emotional approach that complements your data-driven strategy. Empathetic advertising/marketing is an emotional approach that complements your data-driven strategy.

article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why is this important? But, don’t fret.