Leveraging hybrid events to boost B2B marketing success
BDB
JANUARY 12, 2024
11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. Which products are most valuable? 2 It’s easy to see why they’re making these changes.
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