Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Chris Koch

DECEMBER 2, 2011

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. You can read synopses of the programs here and here.) Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. You can read synopses of the programs here and here.) Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

JULY 18, 2017

Then came marketing automation in the early 2000s. Every online article and discussion was centered on the rise of the CMO and the use of automation as a means of scaling growth through technology. Consumers—and I use that word deliberately—are tired of being automated. People are emotion-generating machines.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

B2B Marketing Zone Posts

MAY 3, 2010

Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Thanks Chris!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. 7: The Six Best Google+ Marketing Tools. #8:

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Curation Marketing Automation Services Tools Enterprise Management 275