Account-based measurement – easier said than done!
6sense
NOVEMBER 9, 2021
According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. Even account-based programs need leads. Best way to get them off that is to show the cost and productivity drain of all those calls that go nowhere. Aaron Dun ).
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